Customers collect points and redeem them under your program’s rules. Cashback provides credit for a later purchase, rather than a cash withdrawal. Walaa supports both; choose around your products, reward costs and how easily customers understand the offer.
Start with the difference customers notice
A points program needs a clear explanation of what customers earn and what their points can buy. When products or reward choices vary, the redemption rules matter more than the program’s name.
For cashback, explain the available credit and when it can be spent. Avoid wording that implies cash is returned to a bank account when the benefit is store credit.
Write the earning and redemption rules first
- Which purchases qualify, and which products are excluded?
- How are points or credit calculated, and how will you explain their value?
- Is there a minimum purchase or expiry period? Can rewards be combined with another offer?
- How will returns and cancelled purchases affect the balance?
A good reward needs workable economics
Assess reward costs against the margins of eligible products, not sales value alone. Consider what happens when credit earned on one product is redeemed against a different product.
The largest discount is not always the best choice. An understandable program you can maintain provides a clearer basis for review than a generous offer that changes frequently.
Review return visits alongside reward costs
Review joining, reward use and return visits across comparable periods. Account for seasons, promotions and price changes before attributing a difference to the loyalty program alone.
In a Walaa meeting, we discuss the card type, your program rules and the operating process. Bring a product and reward idea so the discussion stays grounded in your business.